High Value Publishing
Join digital media veteran, Eric Shanfelt, each week as he helps magazine publishers and media companies grow their digital audiences, drive revenue, and improve their technology. We'll cover digital advertising, SEO, AI, social media, email, subscriptions, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine, an association journal, a regional consumer / business publication, or a local newspaper, each session has something that you can immediately apply to your business.
High Value Publishing
Latest Episodes
What's New in Publishing May 2026
Eric Shanfelt and Jez Walters dig into the publishing news that mattered in May 2026, with a recurring theme tying most of the stories together: unique, authentic, non-commodity content wins. They cover the case for labeling AI content, how to ...
What’s New in Publishing for April 2026
Eric Shanfelt and Jez Walters cover the latest news and developments affecting media companies and publishers. This month's topics include:AI missteps at major newsrooms — The New York Times, Ars Technica, and one of the Neth...
What’s New in Publishing for March 2026
Eric Shanfelt and Jez Walters are back for the March edition of What's New in Publishing, the monthly roundup of the biggest stories in digital media for magazine and news publishers.In this episode:Google's alarming new patent—It...
An Inside Look at Marfeel’s Publishing Intelligence Platform
As a media company, if you've ever felt that Google Analytics leaves you wanting more, this episode is for you.This week, I'm joined by Michael Henry from Marfeel for a hands-on demo of their publisher-centric media intelligence platform...
Programmatic Advertising for Publishers: Owned and Operated Media
Eric Shanfelt shows media companies how to use programmatic advertising on owned and operated media. He focuses on the practical business decisions behind filling unsold inventory on your site and in email newsletters, while protecting user exp...
