With audience extension advertising you buy digital ad inventory from programmatic partners, remarket to your audience as they visit select websites, and then resell that inventory through your own ad system.
Some publishers already resell programmatic display advertising through 3rd party networks in order to supplement their owned media. However, this can create problems:
Audience extension advertising is a way for publishers to take advantage of programmatic display advertising, but overcome all of these problems. You can buy millions of high quality ad impressions at a low price, and traffick / report on them through your own ad system.
In this session, you'll learn how to launch audience extension advertising for your publication, how it works with your ad system, and some companies that you can work with to implement it.
Learn more at https://nearviewmedia.com/
With audience extension advertising you buy digital ad inventory from programmatic partners, remarket to your audience as they visit select websites, and then resell that inventory through your own ad system.
Some publishers already resell programmatic display advertising through 3rd party networks in order to supplement their owned media. However, this can create problems:
Audience extension advertising is a way for publishers to take advantage of programmatic display advertising, but overcome all of these problems. You can buy millions of high quality ad impressions at a low price, and traffick / report on them through your own ad system.
In this session, you'll learn how to launch audience extension advertising for your publication, how it works with your ad system, and some companies that you can work with to implement it.
Learn more at https://nearviewmedia.com/