High Value Publishing
Join digital media veteran, Eric Shanfelt, each week as he helps magazine publishers and media companies grow their digital audiences, drive revenue, and improve their technology. We'll cover digital advertising, SEO, AI, social media, email, subscriptions, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine, an association journal, a regional consumer / business publication, or a local newspaper, each session has something that you can immediately apply to your business.
Podcasting since 2022 • 37 episodes
High Value Publishing
Latest Episodes
Ask Me Anything About Digital Media
In this kickoff episode for 2026, Eric Shanfelt runs an “ask me anything” session focused on real-world problems publishers are dealing with right now, including ad strategy, performance, analytics, and the growing impact of bots and AI on meas...
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Season 4
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Episode 7
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33:34
Google Business Profiles for Publishers
If you are a local or regional publisher, your Google Business Profile is one of the most overlooked assets you have. It is not just a “listing.” It is a credibility signal, a discovery surface in Search and Maps, and a practical way to build t...
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Season 4
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Episode 6
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24:57
What's New in Publishing for December 2025
AI junk content, Meta’s new AI licensing deals, Google’s latest core update, experimental pay-per-article wallets, and creator-journalists with bigger followings than local newsrooms all collide in this episode of “What’s New in Publishing.”
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Season 4
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Episode 5
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31:00
Should Publishers Block AI Bots?
Should publishers block AI bots like ChatGPT, Gemini and Perplexity from crawling their sites? If so, what is the smartest way to do it?In this session, Eric Shanfelt shows you how generative AI is impacting publication search traffic, w...
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Season 4
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Episode 3
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21:21