High Value Publishing
Join digital media veteran, Eric Shanfelt, each week as he helps magazine publishers and media companies grow their digital audiences, drive revenue, and improve their technology. We'll cover digital advertising, SEO, AI, social media, email, subscriptions, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine, an association journal, a regional consumer / business publication, or a local newspaper, each session has something that you can immediately apply to your business.
High Value Publishing
Get Credit for the Traffic You Send to Advertisers
In this week’s High Value Publishing session, Eric Shanfelt breaks down a common problem that costs publishers renewals and credibility with advertisers: you are driving traffic, but your advertiser’s Google Analytics is not giving you credit for it.
Eric explains where “hidden traffic” shows up (often as Direct/None, generic email platform sources, or social referrals) and shares a simple system you can use to make sure clicks from ads, newsletters, dedicated emails, sponsored content, and social campaigns are properly attributed to your publication.
You will learn:
- Why your traffic shows up as Direct, Email, or “missing”
- A simple UTM setup that makes attribution clear
- Source and medium naming that stays consistent
- What “normal” tracking gaps look like (and why numbers will not match)
- How to handle advertiser-provided UTMs without creating reporting messes
Learn more at https://nearviewmedia.com/
