Advertisers often have poor campaign alignment. The objective of the campaign doesn't match the creative the advertiser delivers. Or the metrics they use to analyze the success or failure of the campaign doesn't match the objective or creative.
As a result, the campaign doesn’t meet expectations and they (or their agency) blame you, the publisher. They pull their campaign and instead divert money to Google, Facebook, or other programmatic ad networks.
Do you want to sell more digital advertising? Then be sure you work with your advertisers / agencies to set the proper alignment of goals, creative and metrics.
During this session, me and my guest, Dan Affrick with Seamans Media, discuss:
Learn more at https://nearviewmedia.com/
Advertisers often have poor campaign alignment. The objective of the campaign doesn't match the creative the advertiser delivers. Or the metrics they use to analyze the success or failure of the campaign doesn't match the objective or creative.
As a result, the campaign doesn’t meet expectations and they (or their agency) blame you, the publisher. They pull their campaign and instead divert money to Google, Facebook, or other programmatic ad networks.
Do you want to sell more digital advertising? Then be sure you work with your advertisers / agencies to set the proper alignment of goals, creative and metrics.
During this session, me and my guest, Dan Affrick with Seamans Media, discuss:
Learn more at https://nearviewmedia.com/