High Value Publishing

Your Advertisers' Bad Ad Campaign Alignment Is Hurting You

March 24, 2022 Eric Shanfelt Season 1 Episode 10
High Value Publishing
Your Advertisers' Bad Ad Campaign Alignment Is Hurting You
Show Notes

Advertisers often have poor campaign alignment. The objective of the campaign doesn't match the creative the advertiser delivers. Or the metrics they use to analyze the success or failure of the campaign doesn't match the objective or creative.

As a result, the campaign doesn’t meet expectations and they (or their agency) blame you, the publisher. They pull their campaign and instead divert money to Google, Facebook, or other programmatic ad networks.

Do you want to sell more digital advertising? Then be sure you work with your advertisers / agencies to set the proper alignment of goals, creative and metrics.

During this session, me and my guest, Dan Affrick with Seamans Media, discuss:

  • How to align advertiser campaign goals, creative and success metrics.
  • The difference between direct response and branding campaigns.
  • Common problems when advertiser expectations are not met.
  • Direct response creative best practices.
  • Branding creative best practices.
  • When to work with advertisers on campaign alignment

Learn more at https://nearviewmedia.com/