High Value Publishing
Join digital media veteran, Eric Shanfelt, each week as he helps magazine publishers and media companies grow their digital audiences, drive revenue, and improve their technology. We'll cover digital advertising, SEO, AI, social media, email, subscriptions, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine, an association journal, a regional consumer / business publication, or a local newspaper, each session has something that you can immediately apply to your business.
High Value Publishing
7 Biggest Mistakes When Selling Digital Advertising
•
Eric Shanfelt
•
Season 3
•
Episode 1
Eric Shanfelt and ad sales expert, Ryan Dohrn, show publishers how to avoid the 7 biggest mistakes sellers make when selling digital advertising.
- The Wrong Products for the Wrong Client
- Too Many Products to Sell
- Faking It
- The Danger of Value Add
- Giving Too Many Details
- Not Closing the Loop with the Client
- Selling Magic Instead of Marketing
Learn more at https://nearviewmedia.com/
