‹ All episodes

High Value Publishing

What's Ahead for Media Companies in 2024

January 24, 2024 Eric Shanfelt Season 3 Episode 2
What's Ahead for Media Companies in 2024
High Value Publishing
More Info
High Value Publishing
What's Ahead for Media Companies in 2024
Jan 24, 2024 Season 3 Episode 2
Eric Shanfelt

In this week's session of High Value Publishing, we're shifting focus from our usual digital strategies to reflect on what lies ahead for media companies in 2024 including:

  • The enforcement of stronger email authentication by Google and Yahoo.
  • The removal of third-party cookies, particularly in Google Chrome.
  • The integration of Artificial Intelligence into search engines.
  • Google's focus on EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) for search rankings.
  • The need for publishers to differentiate their advertising offerings from competitors and programmatic offerings.
  • The importance of excellence in fundamental operations like website, email, social media and subscriptions.

Learn more at https://nearviewmedia.com/

Apple Podcasts Spotify Amazon Music Overcast Stitcher iHeartRadio +
Show Notes

In this week's session of High Value Publishing, we're shifting focus from our usual digital strategies to reflect on what lies ahead for media companies in 2024 including:

  • The enforcement of stronger email authentication by Google and Yahoo.
  • The removal of third-party cookies, particularly in Google Chrome.
  • The integration of Artificial Intelligence into search engines.
  • Google's focus on EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) for search rankings.
  • The need for publishers to differentiate their advertising offerings from competitors and programmatic offerings.
  • The importance of excellence in fundamental operations like website, email, social media and subscriptions.

Learn more at https://nearviewmedia.com/