High Value Publishing

What's Ahead for Media Companies in 2024

January 24, 2024 Eric Shanfelt Season 3 Episode 2
High Value Publishing
What's Ahead for Media Companies in 2024
Show Notes

In this week's session of High Value Publishing, we're shifting focus from our usual digital strategies to reflect on what lies ahead for media companies in 2024 including:

  • The enforcement of stronger email authentication by Google and Yahoo.
  • The removal of third-party cookies, particularly in Google Chrome.
  • The integration of Artificial Intelligence into search engines.
  • Google's focus on EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) for search rankings.
  • The need for publishers to differentiate their advertising offerings from competitors and programmatic offerings.
  • The importance of excellence in fundamental operations like website, email, social media and subscriptions.

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