High Value Publishing

How to Use Google Postmaster Tools

January 31, 2024 Eric Shanfelt Season 3 Episode 3
High Value Publishing
How to Use Google Postmaster Tools
Show Notes

As publishers, our email reputation and deliverability is critical. Google Postmaster Tools is a free tool that any publisher can use to see how well they are doing at delivering email to Gmail and Google Workspace users. Think of it like Google Search Console, but for email. It provides insights into email performance, sender reputation, and potential deliverability issues. Google Postmaster Tools provides insight into your:

  • Spam Rate
  • IP Reputation
  • Domain Reputation
  • Feedback Loop (FBL)
  • Email Authentication (DKIM, SPF, DMARC)
  • Email Encryption (TLS)
  • Delivery Errors

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