High Value Publishing
Each week, 28-year digital media veteran, Eric Shanfelt, helps magazine publishers and media companies grow their audiences, drive revenue, and improve their digital platforms. We'll cover revenue, audience and technology tactics including advertising, programmatic, SEO, social media, email, controlled and paid subscriptions, ecommerce, analytics, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine / association journal, a regional consumer / business magazine, or a local newspaper, each session will have something that you can immediately apply to your business.
High Value Publishing
7 Critical Email Tips for Publishers
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Eric Shanfelt
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Season 1
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Episode 8
Email is the lifeblood for media companies. It's a revenue stream in its own right, but also drives web traffic, live and online event registration, and is the most effective channel for generating new subscriptions for paid, free, and controlled publications.
But I still see media companies make mistakes that hurt their deliverability, open rates and thus, revenue. I want to share some critical email tips for publishers to address the mistakes that I see most often.
In this session you'll learn how to:
- Monitor your email reputation to ensure deliverability.
- Check everything for mobile to make sure you don't lose readers.
- Consider the exclusive sponsorship model for email newsletters.
- Integrate subscriber upsells / renewals into your templates.
- Do sponsored emails the right way and avoid common pitfalls.
- Adapt to the impact of Apple iOS 15 on your open rates.
- Consider implementing DMARC and BIMI to improve open rates.
Learn more at https://nearviewmedia.com/
