High Value Publishing
Each week, 28-year digital media veteran, Eric Shanfelt, helps magazine publishers and media companies grow their audiences, drive revenue, and improve their digital platforms. We'll cover revenue, audience and technology tactics including advertising, programmatic, SEO, social media, email, controlled and paid subscriptions, ecommerce, analytics, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine / association journal, a regional consumer / business magazine, or a local newspaper, each session will have something that you can immediately apply to your business.
High Value Publishing
Q&A with Industry Dive CEO, Sean Griffey
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Eric Shanfelt
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Season 1
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Episode 9
In just a few short years, Sean Griffey and his team at Industry Dive have built an impressive B2B media company. But even if you're not in B2B, there is a lot that ANY media company can learn from their approach and success.
As a digital media company built from scratch, Industry Dive currently serves 23 industries with 53 email newsletters. They have over 2.5 million email subscribers and last year did over $100 million in revenue at a 30% EBITDA margin.
During this session, Sean and I talk about:
- How Industry Dive got started.
- How email is the key to their success.
- How they built an email database of
2.5 million active B2B email subscribers. - How websites fit into the strategy and thoughts on the longevity of email.
- How Industry Dive chooses their business model and industries.
- Why they acquired a content studio as part of their business.
- What's next for Industry Dive and B2B media in general?
Learn more at https://nearviewmedia.com/
