High Value Publishing
Each week, 28-year digital media veteran, Eric Shanfelt, helps magazine publishers and media companies grow their audiences, drive revenue, and improve their digital platforms. We'll cover revenue, audience and technology tactics including advertising, programmatic, SEO, social media, email, controlled and paid subscriptions, ecommerce, analytics, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine / association journal, a regional consumer / business magazine, or a local newspaper, each session will have something that you can immediately apply to your business.
High Value Publishing
Your Direct Traffic in Google Analytics Is Wrong ... Here's How To Fix It
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Eric Shanfelt
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Season 1
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Episode 21
Did you know that Google Analytics is misleading you?
If you look at analytics regularly, you see a lot of web traffic coming from the Direct source.
Most publishers think this represents people who directly type in their website URL. But it doesn't.
Up to 90% of "direct" traffic is actually "unknown". Google Analytics doesn't know the actual source, so it classifies unknown as direct traffic.
This misleads us into thinking our audiences are more loyal than they actually are, and hides how effective our social media, Google News, and email programs are.
We need to fix this immediately and during this High Value Publishing session, I'll show you how.
Learn more at https://nearviewmedia.com/
