High Value Publishing
Join digital media veteran, Eric Shanfelt, each week as he helps magazine publishers and media companies grow their digital audiences, drive revenue, and improve their technology. We'll cover digital advertising, SEO, AI, social media, email, subscriptions, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine, an association journal, a regional consumer / business publication, or a local newspaper, each session has something that you can immediately apply to your business.
High Value Publishing
Simplify Your Advertising Model to Drive More Revenue
In this High Value Publishing session, we'll discuss strategies for publishers to simplify their digital advertising models in order to drive more revenue, including:
- Consolidating underperforming ad products.
- Limiting inventory / controlling supply and demand.
- Delivering differentiated value to advertisers.
- Having larger ad placements but fewer of them.
- Properly pricing products based on value delivered.
You'll see examples for simplifying website, email newsletter, social media, and programmatic advertising offerings. Publishers who modify their ad models in this way can significantly increase digital revenue within 12 months, even if they already have solid sales performance.
Learn more at https://nearviewmedia.com/
