High Value Publishing
Each week, 28-year digital media veteran, Eric Shanfelt, helps magazine publishers and media companies grow their audiences, drive revenue, and improve their digital platforms. We'll cover revenue, audience and technology tactics including advertising, programmatic, SEO, social media, email, controlled and paid subscriptions, ecommerce, analytics, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine / association journal, a regional consumer / business magazine, or a local newspaper, each session will have something that you can immediately apply to your business.
High Value Publishing
What's Ahead for Media Companies in 2024
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Eric Shanfelt
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Season 3
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Episode 2
In this week's session of High Value Publishing, we're shifting focus from our usual digital strategies to reflect on what lies ahead for media companies in 2024 including:
- The enforcement of stronger email authentication by Google and Yahoo.
- The removal of third-party cookies, particularly in Google Chrome.
- The integration of Artificial Intelligence into search engines.
- Google's focus on EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) for search rankings.
- The need for publishers to differentiate their advertising offerings from competitors and programmatic offerings.
- The importance of excellence in fundamental operations like website, email, social media and subscriptions.
Learn more at https://nearviewmedia.com/
