High Value Publishing
Join digital media veteran, Eric Shanfelt, each week as he helps magazine publishers and media companies grow their digital audiences, drive revenue, and improve their technology. We'll cover digital advertising, SEO, AI, social media, email, subscriptions, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine, an association journal, a regional consumer / business publication, or a local newspaper, each session has something that you can immediately apply to your business.
High Value Publishing
How to Build a Successful Media Company
Why do some digital media companies thrive while others fail?
With over 30 years in the industry, digital media veteran Eric Shanfelt has seen what works and what doesn't. In this reboot of the "High Value Publishing" webinar series, Eric breaks down the 7 essential characteristics of a successful digital media company.
- Commitment from executive leadership.
- Content readers actually want.
- Website-first publishing.
- Simple, scalable business models.
- Effective execution.
- Knowing and using digital KPIs.
- Staying current, but avoiding "Shiny Object Syndrome"
This is the essential starting point for any publisher, owner, or media professional looking to build a sustainable and profitable digital business.
Learn more at https://nearviewmedia.com/
