High Value Publishing
Join digital media veteran, Eric Shanfelt, each week as he helps magazine publishers and media companies grow their digital audiences, drive revenue, and improve their technology. We'll cover digital advertising, SEO, AI, social media, email, subscriptions, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine, an association journal, a regional consumer / business publication, or a local newspaper, each session has something that you can immediately apply to your business.
High Value Publishing
What's New in Publishing for December 2025
AI junk content, Meta’s new AI licensing deals, Google’s latest core update, experimental pay-per-article wallets, and creator-journalists with bigger followings than local newsrooms all collide in this episode of “What’s New in Publishing.”
Eric Shanfelt and Jez Walters unpack how these shifts are reshaping the playing field for news, magazine, B2B, and city/regional publishers, and what practical moves you can make right now.
In this conversation, they dig into:
- The surge of low quality AI content and why platforms should be forced to label and filter it.
- Meta’s AI licensing deals with big legacy brands and what they signal for everyone else.
- The Tow Center’s “AI deals and disputes” tracker and how publishers can use it. https://tow.cjr.org/ai-deals-lawsuits/
- SuperTab’s wallet based, time-boxed access model and where it might actually work.
- The November Google core update, AI overviews, and why generic how-tos are losing out.
- The reality of AI driven subscription pricing versus keeping things simple.
- The rise of creator-journalists like “Cody the weather guy” and what that means for local publishers.
If you run a niche B2B brand, a city or regional publication, or a specialist news site, this episode will help you sort out what actually matters in the current AI and search upheaval and where to focus your effort in the coming year.
Learn more at https://nearviewmedia.com/
