High Value Publishing
Join digital media veteran, Eric Shanfelt, each week as he helps magazine publishers and media companies grow their digital audiences, drive revenue, and improve their technology. We'll cover digital advertising, SEO, AI, social media, email, subscriptions, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine, an association journal, a regional consumer / business publication, or a local newspaper, each session has something that you can immediately apply to your business.
High Value Publishing
An Inside Look at Marfeel’s Publishing Intelligence Platform
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As a media company, if you've ever felt that Google Analytics leaves you wanting more, this episode is for you.
This week, I'm joined by Michael Henry from Marfeel for a hands-on demo of their publisher-centric media intelligence platform.
This is NOT a sponsored or paid demo. I requested this because several of my clients already use Marfeel and I've been impressed by it. I've called it "Google Analytics on steroids," but that's probably an understatement.
In this demo, we walk through Marfeel's Compass analytics platform and how it surpasses GA4's capabilities: from truly identifying traffic sources to breaking down content usage by visitor type, and seeing which topics, authors, traffic sources drive revenue, email signups and subscriptions.
We also cover Marfeel Amplify, a fully AI-enabled, built-in social distribution tool and Marfeel Monitoring which lets you track trending topics down to the city level.
Check out my demo of Marfeel, and if want to try it for yourself, feel free to reach out to Michael Henry directly at michael.henry@marfeel.com. He's set up several demos for my clients using their own data.
Learn more at https://nearviewmedia.com/
