High Value Publishing
Join digital media veteran, Eric Shanfelt, each week as he helps magazine publishers and media companies grow their digital audiences, drive revenue, and improve their technology. We'll cover digital advertising, SEO, AI, social media, email, subscriptions, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine, an association journal, a regional consumer / business publication, or a local newspaper, each session has something that you can immediately apply to your business.
High Value Publishing
How to Set Up Google Publisher Center, News and Discover
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
If you’re a magazine or newspaper publisher of any kind, you need to have a Google Publisher Center (GPC) account. GPC is the key to getting your content more easily found on Google news “surfaces” like Google News, Google News on Search and even Google Discover.
For some publications, these Google news surfaces can generate nearly as much traffic as regular Google search, so it’s critical that you set up GPC properly for your publication.
In this session, Eric shows you:
- How the entire Google News ecosystem works
- How to create a Google Publisher Center account
- How to set up your site and RSS feeds to work with Google Publisher Center
- How accelerated mobile pages (AMP) can give some publishers an advantage
Links mentioned in this session:
Learn more at https://nearviewmedia.com/
