High Value Publishing
Each week, 28-year digital media veteran, Eric Shanfelt, helps magazine publishers and media companies grow their audiences, drive revenue, and improve their digital platforms. We'll cover revenue, audience and technology tactics including advertising, programmatic, SEO, social media, email, controlled and paid subscriptions, ecommerce, analytics, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine / association journal, a regional consumer / business magazine, or a local newspaper, each session will have something that you can immediately apply to your business.
High Value Publishing
How to Set Up Google Publisher Center, News and Discover
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Eric Shanfelt
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Season 1
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Episode 3
If you’re a magazine or newspaper publisher of any kind, you need to have a Google Publisher Center (GPC) account. GPC is the key to getting your content more easily found on Google news “surfaces” like Google News, Google News on Search and even Google Discover.
For some publications, these Google news surfaces can generate nearly as much traffic as regular Google search, so it’s critical that you set up GPC properly for your publication.
In this session, Eric shows you:
- How the entire Google News ecosystem works
- How to create a Google Publisher Center account
- How to set up your site and RSS feeds to work with Google Publisher Center
- How accelerated mobile pages (AMP) can give some publishers an advantage
Links mentioned in this session:
Learn more at https://nearviewmedia.com/
