High Value Publishing Podcast Artwork Image

High Value Publishing

Eric Shanfelt

Each week, 28-year digital media veteran, Eric Shanfelt, helps magazine publishers and media companies grow their audiences, drive revenue, and improve their digital platforms. We'll cover revenue, audience and technology tactics including advertising, programmatic, SEO, social media, email, controlled and paid subscriptions, ecommerce, analytics, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine / association journal, a regional consumer / business magazine, or a local newspaper, each session will have something that you can immediately apply to your business.
How to Use Google Postmaster ToolsJanuary 31, 2024
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What's Ahead for Media Companies in 2024January 24, 2024
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7 Biggest Mistakes When Selling Digital AdvertisingJanuary 10, 2024
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How to Create an AI Generated PodcastOctober 11, 2023
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Simplify Your Advertising Model to Drive More RevenueSeptember 13, 2023
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SmartNews: What Publishers Need to KnowSeptember 06, 2023
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Fix Your Email Newsletter Subject and Preheader TextAugust 30, 2023
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Is Google a Publisher Friend or Enemy #1?August 14, 2023
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How Publishers Can Make 6-Digit Revenue with DonationsOctober 20, 2022
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Your Direct Traffic in Google Analytics Is Wrong ... Here's How To Fix ItOctober 06, 2022
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Google Search Console for PublishersSeptember 22, 2022
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How to Sell Cobranded Social Media AdvertisingAugust 25, 2022
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Why Email Isn't Good Enough for Publishers AnymoreJuly 28, 2022
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Top 5 Digital Ad Mistake Publishers MakeJuly 15, 2022
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Fix My Website: Los Angeles MagazineJune 30, 2022
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Facebook Business Manager: The Right Way for Publishers to Set It UpJune 17, 2022
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Improve Your Sponsored Emails with This Simple TemplateMay 19, 2022
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Switch Now To Google Analytics 4May 05, 2022
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Successful Paywall Strategies for PublishersApril 21, 2022
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Why Your Magazine Subscription Form Sucks and How to Fix ItMarch 31, 2022
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Your Advertisers' Bad Ad Campaign Alignment Is Hurting YouMarch 24, 2022
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Q&A with Industry Dive CEO, Sean GriffeyMarch 17, 2022
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7 Critical Email Tips for PublishersMarch 03, 2022
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How to Launch Audience Extension AdvertisingFebruary 24, 2022
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SEO for Publishers 101: How to Get More Traffic from SearchFebruary 17, 2022
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