High Value Publishing
Join digital media veteran, Eric Shanfelt, each week as he helps magazine publishers and media companies grow their digital audiences, drive revenue, and improve their technology. We'll cover digital advertising, SEO, AI, social media, email, subscriptions, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine, an association journal, a regional consumer / business publication, or a local newspaper, each session has something that you can immediately apply to your business.
Podcasting since 2022 • 44 episodes
High Value Publishing
Latest Episodes
What’s New in Publishing for March 2026
Eric Shanfelt and Jez Walters are back for the March edition of What's New in Publishing, the monthly roundup of the biggest stories in digital media for magazine and news publishers.In this episode:Google's alarming new patent—It...
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Season 4
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Episode 14
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37:29
An Inside Look at Marfeel’s Publishing Intelligence Platform
As a media company, if you've ever felt that Google Analytics leaves you wanting more, this episode is for you.This week, I'm joined by Michael Henry from Marfeel for a hands-on demo of their publisher-centric media intelligence platform...
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Season 4
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Episode 13
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29:57
Programmatic Advertising for Publishers: Owned and Operated Media
Eric Shanfelt shows media companies how to use programmatic advertising on owned and operated media. He focuses on the practical business decisions behind filling unsold inventory on your site and in email newsletters, while protecting user exp...
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Season 4
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Episode 12
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20:18
What's New in Publishing for February 2026
In this week’s High Value Publishing session, Eric Shanfelt and Jez Walters break down the biggest digital media issues publishers should pay attention to right now, and what to do about them.They cover a major Google Discover update, wh...
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Season 4
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Episode 11
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39:16
Should publishers block AI bots from scraping their content?
Eric Shanfelt joins the Local Media Association to take an in-depth look at whether publishers should block AI bots from their websites and, if so, how to do it. He explains the tradeoffs between AI visibility and website traffic, then walks th...
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Season 4
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Episode 10
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39:04