High Value Publishing
Each week, 28-year digital media veteran, Eric Shanfelt, helps magazine publishers and media companies grow their audiences, drive revenue, and improve their digital platforms. We'll cover revenue, audience and technology tactics including advertising, programmatic, SEO, social media, email, controlled and paid subscriptions, ecommerce, analytics, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine / association journal, a regional consumer / business magazine, or a local newspaper, each session will have something that you can immediately apply to your business.
Podcasting since 2022 • 31 episodes
High Value Publishing
Latest Episodes
Two Ways to Grow Your Digital Audience with Meta Ads
If implemented properly, Meta Ads can be a cost-effective way for a publisher to drive website traffic and grow their email list.In this High Value Publishing session, Eric Shanfelt is joined by digital industry legend, Dennis Yu. Denni...
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Season 3
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Episode 4
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56:11
How to Use Google Postmaster Tools
As publishers, our email reputation and deliverability is critical. Google Postmaster Tools is a free tool that any publisher can use to see how well they are doing at delivering email to Gmail and Google Workspace users. Think of it like Googl...
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Season 3
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Episode 3
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16:20
What's Ahead for Media Companies in 2024
In this week's session of High Value Publishing, we're shifting focus from our usual digital strategies to reflect on what lies ahead for media companies in 2024 including:The enforcement of stronger email authentication by Google a...
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Season 3
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Episode 2
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15:44
7 Biggest Mistakes When Selling Digital Advertising
Eric Shanfelt and ad sales expert, Ryan Dohrn, show publishers how to avoid the 7 biggest mistakes sellers make when selling digital advertising.The Wrong Products for the Wrong ClientToo Many Products to SellFakin...
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Season 3
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Episode 1
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33:02
How to Create an AI Generated Podcast
For publishers, a podcast can be more than just an audio format. It can be a convenient way for readers to discover and follow your content, it can drive people back to your website, and eventually it can be a new revenue stream once you reach ...
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Season 2
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Episode 5
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15:29