High Value Publishing
Join digital media veteran, Eric Shanfelt, each week as he helps magazine publishers and media companies grow their digital audiences, drive revenue, and improve their technology. We'll cover digital advertising, SEO, AI, social media, email, subscriptions, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine, an association journal, a regional consumer / business publication, or a local newspaper, each session has something that you can immediately apply to your business.
Podcasting since 2022 • 34 episodes
High Value Publishing
Latest Episodes
Should Publishers Block AI Bots?
Should publishers block AI bots like ChatGPT, Gemini and Perplexity from crawling their sites? If so, what is the smartest way to do it?In this session, Eric Shanfelt shows you how generative AI is impacting publication search traffic, w...
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Season 4
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Episode 3
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21:21
What's New in Publishing for November 2025
Eric Shanfelt teams up with Jez Walters from What’s New in Publishing for a concise, no-nonsense update on the most important stories and developments impacting the future of publishing.In this session we cover:• OpenAI...
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Season 4
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Episode 2
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30:47
How to Build a Successful Media Company
Why do some digital media companies thrive while others fail?With over 30 years in the industry, digital media veteran Eric Shanfelt has seen what works and what doesn't. In this reboot of the "High Value Publishing" webinar series, Eric...
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Season 4
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Episode 1
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37:40
Two Ways to Grow Your Digital Audience with Meta Ads
If implemented properly, Meta Ads can be a cost-effective way for a publisher to drive website traffic and grow their email list.In this High Value Publishing session, Eric Shanfelt is joined by digital industry legend, Dennis Yu. Denni...
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Season 3
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Episode 4
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56:11
How to Use Google Postmaster Tools
As publishers, our email reputation and deliverability is critical. Google Postmaster Tools is a free tool that any publisher can use to see how well they are doing at delivering email to Gmail and Google Workspace users. Think of it like Googl...
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Season 3
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Episode 3
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16:20